Saturday, March 5, 2011

Making Money Advertising



Comcast Chief Executive Brian Roberts let investors in on a little secret Wednesday during his keynote speech at the Morgan Stanley Technology, Media and Telecom conference in San Francisco.


The 51-year-old executive's biggest concern over the last  year was nothow best to fold NBC Universal into Comcast.  No, Roberts said, it was the transition to replace his No. 2 executive, Steve Burke, who had been in charge of the day-to-day operations of the company's lucrative cable business.


Last month, when Comcast took control of NBC Universal, Burke became chief executive of the television and movie company.  Burke surrendered his role and title of chief operating officer of Comcast.  Neil Smit -- who joined Comcast 13 months ago from cable company Charter Communications -- is now executive vice president in charge of all of Comcast's cable operations.


Roberts called the executive changes Comcast's "most important transition."


After all, Comcast's core business of cable TV, Internet and telephone service brings in $36 billion in annual revenue.  Comcast's programming business, which now includes NBC Universal, generates a little more than half that amount.


Despite dramatic changes underway in the media business, Roberts remains bullish on the company's prospects. Comcast raised its dividend last month and plans to buy back $2 billion in stock. The Philadelphia-based company, Roberts said, took control of NBC Universal at a particularly advantageous time. The NBC Universal businesses are now doing better than when the deal was first announced in late 2009, and Comcast needed less money than it had anticipated -- $6.2 billion in cash versus $6.5 billion at the time of the announcement -- to pay General Electric Co., which now has a minority stake in NBC Universal. 


The television advertising market has rebounded in the last year, and there's a new stream of revenue as cable companies begin to pay the broadcast networks for their programming.


Roberts said he expects NBC to help bolster Comcast's Golf Channel and Versus, a cable sports network. On the movie side, Comcast can use its clout to shorten the traditional period of time before movies become available on DVD and video-on-demand services, a benefit to Comcast customers.  And soon, NBC Universal programming will be available, joining Turner channels, HBO, Starz and Showtime, on Comcast's anytime, everywhere TV service, Xfinity TV, which now has an application available for the iPad.   


On Wednesday, Roberts suggested that the company's jewel is its broadband Internet service, which now has 17 million customers. That makes Comcast the largest Internet provider in the nation at a time when consumers are increasingly watching news and entertainment online.


"In the next 10 years, people will want more bits in their house than ever before," Roberts said, referring to Internet network capacity. And Comcast's investment in its high-speed networks should help it battle rivals that have cut into Comcast's customer base:  satellite TV providers and telephone companies AT&T and Verizon, which now offer Internet and TV channels.


"We are focused on broadband,"  Roberts said.  "The bet we are making is to be the best pipe. It's as simple as that."


-- Meg James


Photo:  Brian Roberts. Credit: George Widman / Associated Press




Ever wondered what it’d be like to run your own game development house? Me neither, but don’t let that stop you getting involved with Game Dev Story (iTunes link), a little gem of a game from Japanese developers Kairosoft, currently on sale in the app store for $0.99.


The concept is straightforward – grow your development house from a tiny team of four staff churning out cheap and cheerful PC games to a revered coding powerhouse in swanky offices crafting masterpieces for the latest consoles.


At first you’ll probably be going over budget left right and centre, trying to figure out which game types work best and therefore shift more units, but once you get into the swing of it you can concentrate on hiring and training the best staff and purchasing licences to develop console games, resulting in better made and better selling games with higher profit margins.


It’s not just a question of hiring and firing, coming up with game ideas and watching your staff working their buns off though. Through the use of ‘boosts’ which are periodically made available to purchase as the game progresses (not in-app purchases I hasten to add), you can choose one of your coders to work on enhancing one specific aspect of the game. This pushes up the overall quality of the game you’re making and results in better reviews and sales, adding a further strategic element as you choose the right moment and category in which to use your boosts. At certain points within the development cycle you also get the chance to work on the graphics and sound specifically, either using one of your own staff or hiring in a freelancer, and this too gives you the opportunity to increase the overall quality of your virtual product.



When you make your first million seller it’s a satisfying moment but there’s no time to rest on your laurels. There are always new consoles appearing on the market, contract jobs to take on, new staff to hire and new game types to discover. If you leave too much of a gap between development cycles you start losing fans and therefore a few sales, but think carefully about what kind of games you make – my pirate simulation was a right turkey.



It’s all great fun, but it’s fair to say there are a few things here which need to be addressed by the time Game Dev Story 2 arrives in the app store. I know it’s a tall order on a phone but I couldn’t help thinking how nice it would be if I could play the games my team had made. Even a comedy cut sequence showing some aspects of the latest game would have been good. There are also some hugely expensive advertising options within this game that offer no feedback other than some numbers increasing on a stat page. If I’m sponsoring a racing team I’d like to see my company logo on the side of a formula one car at least!


Finally, the game is perhaps a bit on the easy side. I’m sure if developing a multi million selling game was this straightforward we’d all be at it. Well, maybe not, but it’s easy to make enough money that you don’t have to worry too much about how you spend it, and this negatively impacts the strategy element.


All things considered however, Game Dev Story is great fun. It’s a good natured game and from the cute graphics and retro sound to the amusing titles you can give your creations, it’s a rewarding experience which works perfectly whether in short bursts or longer play sessions. Did I mention that it’s currently only $0.99 on the app store?




bench craft company

Small Business <b>News</b>: Cash Flow Tips and Basics

The key to small business success has always been cash flow. With enough cash flow a small business can expand on its own with less need for credit or outside.

Fox <b>News</b> The Only Network Willing To Comment On Clinton&#39;s Al <b>...</b>

"Representatives from CNN, ABC, CBS and NBC news all declined comment."

New York Times - Bill Keller - Fox <b>News</b> | Mediaite

The seemingly organic feud between the New York Times and Fox News took the forefront once more this week when the newspaper's Executive Editor Bill Keller called Fox viewers among the most cynical people on planet earth and blamed ...


bench craft company

Small Business <b>News</b>: Cash Flow Tips and Basics

The key to small business success has always been cash flow. With enough cash flow a small business can expand on its own with less need for credit or outside.

Fox <b>News</b> The Only Network Willing To Comment On Clinton&#39;s Al <b>...</b>

"Representatives from CNN, ABC, CBS and NBC news all declined comment."

New York Times - Bill Keller - Fox <b>News</b> | Mediaite

The seemingly organic feud between the New York Times and Fox News took the forefront once more this week when the newspaper's Executive Editor Bill Keller called Fox viewers among the most cynical people on planet earth and blamed ...


bench craft company

theadmatrix by theadmatrixindia


bench craft company

Small Business <b>News</b>: Cash Flow Tips and Basics

The key to small business success has always been cash flow. With enough cash flow a small business can expand on its own with less need for credit or outside.

Fox <b>News</b> The Only Network Willing To Comment On Clinton&#39;s Al <b>...</b>

"Representatives from CNN, ABC, CBS and NBC news all declined comment."

New York Times - Bill Keller - Fox <b>News</b> | Mediaite

The seemingly organic feud between the New York Times and Fox News took the forefront once more this week when the newspaper's Executive Editor Bill Keller called Fox viewers among the most cynical people on planet earth and blamed ...


bench craft company

Small Business <b>News</b>: Cash Flow Tips and Basics

The key to small business success has always been cash flow. With enough cash flow a small business can expand on its own with less need for credit or outside.

Fox <b>News</b> The Only Network Willing To Comment On Clinton&#39;s Al <b>...</b>

"Representatives from CNN, ABC, CBS and NBC news all declined comment."

New York Times - Bill Keller - Fox <b>News</b> | Mediaite

The seemingly organic feud between the New York Times and Fox News took the forefront once more this week when the newspaper's Executive Editor Bill Keller called Fox viewers among the most cynical people on planet earth and blamed ...


bench craft company

Small Business <b>News</b>: Cash Flow Tips and Basics

The key to small business success has always been cash flow. With enough cash flow a small business can expand on its own with less need for credit or outside.

Fox <b>News</b> The Only Network Willing To Comment On Clinton&#39;s Al <b>...</b>

"Representatives from CNN, ABC, CBS and NBC news all declined comment."

New York Times - Bill Keller - Fox <b>News</b> | Mediaite

The seemingly organic feud between the New York Times and Fox News took the forefront once more this week when the newspaper's Executive Editor Bill Keller called Fox viewers among the most cynical people on planet earth and blamed ...


bench craft company

Small Business <b>News</b>: Cash Flow Tips and Basics

The key to small business success has always been cash flow. With enough cash flow a small business can expand on its own with less need for credit or outside.

Fox <b>News</b> The Only Network Willing To Comment On Clinton&#39;s Al <b>...</b>

"Representatives from CNN, ABC, CBS and NBC news all declined comment."

New York Times - Bill Keller - Fox <b>News</b> | Mediaite

The seemingly organic feud between the New York Times and Fox News took the forefront once more this week when the newspaper's Executive Editor Bill Keller called Fox viewers among the most cynical people on planet earth and blamed ...


bench craft company

Small Business <b>News</b>: Cash Flow Tips and Basics

The key to small business success has always been cash flow. With enough cash flow a small business can expand on its own with less need for credit or outside.

Fox <b>News</b> The Only Network Willing To Comment On Clinton&#39;s Al <b>...</b>

"Representatives from CNN, ABC, CBS and NBC news all declined comment."

New York Times - Bill Keller - Fox <b>News</b> | Mediaite

The seemingly organic feud between the New York Times and Fox News took the forefront once more this week when the newspaper's Executive Editor Bill Keller called Fox viewers among the most cynical people on planet earth and blamed ...


bench craft company

Small Business <b>News</b>: Cash Flow Tips and Basics

The key to small business success has always been cash flow. With enough cash flow a small business can expand on its own with less need for credit or outside.

Fox <b>News</b> The Only Network Willing To Comment On Clinton&#39;s Al <b>...</b>

"Representatives from CNN, ABC, CBS and NBC news all declined comment."

New York Times - Bill Keller - Fox <b>News</b> | Mediaite

The seemingly organic feud between the New York Times and Fox News took the forefront once more this week when the newspaper's Executive Editor Bill Keller called Fox viewers among the most cynical people on planet earth and blamed ...


bench craft company

Small Business <b>News</b>: Cash Flow Tips and Basics

The key to small business success has always been cash flow. With enough cash flow a small business can expand on its own with less need for credit or outside.

Fox <b>News</b> The Only Network Willing To Comment On Clinton&#39;s Al <b>...</b>

"Representatives from CNN, ABC, CBS and NBC news all declined comment."

New York Times - Bill Keller - Fox <b>News</b> | Mediaite

The seemingly organic feud between the New York Times and Fox News took the forefront once more this week when the newspaper's Executive Editor Bill Keller called Fox viewers among the most cynical people on planet earth and blamed ...


bench craft company

Small Business <b>News</b>: Cash Flow Tips and Basics

The key to small business success has always been cash flow. With enough cash flow a small business can expand on its own with less need for credit or outside.

Fox <b>News</b> The Only Network Willing To Comment On Clinton&#39;s Al <b>...</b>

"Representatives from CNN, ABC, CBS and NBC news all declined comment."

New York Times - Bill Keller - Fox <b>News</b> | Mediaite

The seemingly organic feud between the New York Times and Fox News took the forefront once more this week when the newspaper's Executive Editor Bill Keller called Fox viewers among the most cynical people on planet earth and blamed ...



theadmatrix by theadmatrixindia




















































No comments:

Post a Comment